Running a website isn’t always the easiest thing to do, and there are a lot of things that a webmaster need to think about these days. From combating spam, to making sure that visitors have a good experience on your site, one could argue that it’s never been more difficult that it is today to keep track of all the things that go into make a good website. From content to engaging pictures, there are so many things that need to be thought about. One thing that people don’t seem to realize is that the speed at which your website loads is also quite important. This is crucial because it’s a ranking factor with Google, but a fast loading website also goes a long way to keep users happy.
Now more than ever, people have shorter attention spans and expect websites to load instantly. Gone are the days of dial up internet where people were accustomed to slow loading websites. Most people have broadband in their houses now, and they truly expect a website to load in a way that keeps up with that. Keep in mind, that a lot of cell phones these days have connections that are faster than some people’s home internet, so being on the go doesn’t stop people from really wanting things to load fast.
If you website loads slowly, you could be missing out on a ton of different opportunities, including visitor retention, and a number of other things. There are a lot of different companies that offer free website speed tests, and allow people to pinpoint problems with their site so that they can improve some of the slower loading page elements, and one of the best things that you can do is try one company, and then try another to see which tool helps identify the problems on your site. Dotcom Monitor – www.dotcom-monitor.com/WebTools/website-speed-test.aspx and UpTrends – http://www.uptrends.com/aspx/free-html-site-page-load-check-tool.aspx are just a couple of the many companies that offer speed testing tools. Keep in mind that not everyone is going to care about this, so if you actually do make sure that you have a fast loading website, you’ll be one step ahead of many of your competitors, and you might have one of the best websites around. Admittedly, this isn’t the most interesting topic, but it is something that users really care about, and because of that it should be important to any webmaster who cares about their website. So one of the best things you can do is take some time to think about website speed, and check out your site to see how well it loads, and identify any problem elements that might be dragging your entire website down.